02Coming soon
Sales Mastery
Winning the room, pricing with conviction, and turning a pitch into a signed retainer without discounting your way in.
The private academy of Dr. Mohamed Fathy El Zayat
Master the skills
behind modern business.
Short, opinionated courses on the craft that actually moves an agency: how you brief, how you sell, how you position, how you build a network that compounds. Written from the desk, not from a textbook.
- 1course live
- 13modules
- 3in production
The library
One discipline per course. Every module ends with something you do on your own work.
01Available now
Prompt Engineering
How to brief an AI the way you brief a copywriter, a DOP or an art director — and get work you would actually put in front of a client.
03Coming soon
Networking Systems
Building a deliberate network — who to know, how to stay known, and the follow-up system that makes introductions compound.
04Coming soon
Brand Strategy
From category tension to a positioning line a client will defend in their own boardroom.